It is important that the study as a whole has found an increase in correct answers and, therefore, a better understanding of the actual importance of the contract duration of 19.02%. This is a strong indication that the introduction of comics in the communication of complex legal content, such as contractual terms, will improve understanding. The document consists of two main parts: first, it will examine the literature on the use of comics in similar or comparable contexts and will study the role of comics in contractual communication. Second, the study is presented and the results are discussed and summarized. The paper concludes with a debate on the implications and theoretical and management directions for future use or research. We just started scratching the surface. Comic book contracts can potentially be used in all types of contracts. There is no reason why they could not work for the insurance industry, either by creating readable contracts or, at least, understandable product disclosure statements. De Rooy notes that the law “uses a blunt instrument called age and assumes that if you have completed the age of 18, you can read and understand the contracts. If you sign an agreement after the age of 17, it is not binding without the signature of your parents. But if you sign it after the age of 18, it`s mandatory.

“If you`re well trained, that`s reasonable, but if you`re vulnerable, illiterate or just facing a contract that`s not in your native language, you`re actually in the same position as a small child, except the law doesn`t protect you.” The comic had the highest intelligibility rating, followed by photographs that are still a form of visual communication, then the written format. Cooper observed the same pattern with respect to the number of questions asked, and although the time spent on the comic book approval process was the longest, this medium required the greatest commitment and opportunity to ensure a proper understanding of the content, which is essential before entering into a contract. What is interesting is that Cooper`s study counters understood that comics represented the ideal situation (such as clean cattle producers) more easily than the actual situation presented more accurately and illustrated in the photographs. If it applies to contracts, this perception can ensure that notifications of contractual terms can be simplified and clarified, reducing the risk of misunderstanding, which is very important in cross-cultural negotiations. A visual approach to communication in contract negotiations with comics will certainly lead to greater confidence, as transparency of information leads to a real adequate understanding of treaty rights and obligations.